LA MAISON DES PELUCHES.
Bagoo Lab led the complete brand identity redesign of La Maison des Peluches, from strategic thinking to execution across communication materials and packaging. The project included a name change, repositioning, and the construction of a cohesive, warm, and lasting brand universe designed for retail and e-commerce.
The identity was developed comprehensively: logo creation and variations, typography selection, color palette, graphic systems, patterns, usage rules, and design restrictions. It was then applied to packaging and print and digital materials, ensuring seamless continuity between brand image, products, and customer experience..
SERVICES
→ Brand identity
→ Visual identity
→ Packaging design
→ Communication materials
→ Print and digital applications
TIMELINE
2024
LOCATION
Belgium
INDUSTRY
Retail & e-commerce
LA MAISON DES PELUCHES.
Bagoo Lab led the complete brand identity redesign of La Maison des Peluches, from strategic thinking to execution across communication materials and packaging. The project included a name change, repositioning, and the construction of a cohesive, warm, and lasting brand universe designed for retail and e-commerce.
The identity was developed comprehensively: logo creation and variations, typography selection, color palette, graphic systems, patterns, usage rules, and design restrictions. It was then applied to packaging and print and digital materials, ensuring seamless continuity between brand image, products, and customer experience.
SERVICES
→ Brand identity
→ Packaging
→ Communication
→ Web design
INDUSTRY
→ Retail
LOCATION
→ Belgium
Graphic system and visual charter for retail branding
The project included a complete graphic system: logo and variations, typography, color palette, patterns, visual systems, and usage guidelines. Every element was crafted to ensure a strong, recognizable identity across all touchpoints — website, social media, storefront, and packaging.
Complete brand identity redesign
La Maison des Peluches underwent a total transformation, including name evolution, positioning definition, and the construction of a structured, lasting brand universe. This strategic phase clarified the brand's story, DNA, and values before moving to visual creation. The logo, typography, and color palette were designed to embody a soft, reassuring, and professional universe.
Packaging design for retail and e-commerce
The visual identity was applied to packaging and product materials to create seamless continuity between brand image and product experience. Signage, printed elements, brand materials, and visual adaptations strengthen the brand's presence and coherence in its retail environment, while also working for e-commerce presentation.
Get in touch
Have a branding or packaging project for your brand?
Get in touch with Bagoo Lab to create an identity that fits.