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    Sora Tea & Coffee.



    Bagoo Lab designed the packaging for Sora Tea & Coffee, a premium tea and coffee brand based in Saudi Arabia. The project focused on creating a packaging system that structures a broad product range (black, green, and white teas, infusions, origin coffees, blends, Saudi coffees, gift sets), enhances shelf presence, and reinforces brand recognition.

     


    SERVICES

    → Packaging
    → Identité visuelle
    → Design de gamme
    → Déclinaisons 
    → DA

    INDUSTRY

    → Food & Beverage

    LOCATION

    → Saudi Arabia



    Sora Tea & Coffee.



    Bagoo Lab designed the packaging for Sora Tea & Coffee, a premium tea and coffee brand based in Saudi Arabia. The project focused on creating a packaging system that structures a broad product range (black, green, and white teas, infusions, origin coffees, blends, Saudi coffees, gift sets), enhances shelf presence, and reinforces brand recognition.

     


    SERVICES

    → Packaging design
    → Visual identity
    → Packaging variations
    → Direction artistique produit

    TIMELINE

    2024

    LOCATION

    Saudi Arabia

    INDUSTRY

    Food & Beverage






    Sora Tea and Coffee premium tea packaging detail

    Packaging system designed to organize a complete food and beverage range

    Sora Tea and Coffee premium tea packaging detail

    For Sora Tea & Coffee, we developed a packaging system that organizes a broad product offering while maintaining brand coherence. The visual hierarchy across categories (black tea, green tea, origin coffee, blends), formats, and references was designed to improve shelf readability and make product identification intuitive for consumers.

    Sora Tea and Coffee premium tea packaging detail

    Art direction and visual identity 

    Sora Tea and Coffee premium tea packaging detail for Matcha

    Every packaging design reflects the brand's premium positioning. Colors, composition, visual structure, and range consistency were carefully crafted to establish a stronger, clearer, and more professional image across the entire collection. Each product has a distinct visual identity while remaining clearly connected to the Sora brand universe.

    Sora Tea and Coffee premium tea packaging detail

    Packaging variations for retail and e-commerce distribution

    The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.

    Sora Tea and Coffee premium tea packaging detail for Matcha

    A clearer, more consistent, and more recognizable product range

    Beyond aesthetics, the packaging work helped strengthen brand consistency and clarify the offer. The overall result contributes to a more structured product experience, a stronger perception of quality, and a more distinctive visual presence in a competitive premium market.

    Sora Tea and Coffee premium tea packaging detail

    Packaging system designed to organize a complete food and beverage range

    For Sora Tea & Coffee, we developed a packaging system that organizes a broad product offering while maintaining brand coherence. The visual hierarchy across categories (black tea, green tea, origin coffee, blends), formats, and references was designed to improve shelf readability and make product identification intuitive for consumers. 

    Sora Tea and Coffee premium tea packaging detail for Matcha

    Art direction and visual identity

    Sora Tea and Coffee premium tea packaging detail

    Every packaging design reflects the brand's premium positioning. Colors, composition, visual structure, and range consistency were carefully crafted to establish a stronger, clearer, and more professional image across the entire collection. Each product has a distinct visual identity while remaining clearly connected to the Sora brand universe.

    Packaging variations for retail and e-commerce distribution

    The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.

    Sora Tea and Coffee premium tea packaging detail for Matcha

    Art direction and visual identity 

    The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.

    Sora Tea and Coffee premium tea packaging detail



    ⭠ SO d'Or

    LA MAISON DES PELUCHES ⭢



    ⭠ SO d'Or
    PELUCHES ⭢


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