Sora Tea & Coffee.
Bagoo Lab designed the packaging for Sora Tea & Coffee, a premium tea and coffee brand based in Saudi Arabia. The project focused on creating a packaging system that structures a broad product range (black, green, and white teas, infusions, origin coffees, blends, Saudi coffees, gift sets), enhances shelf presence, and reinforces brand recognition.
SERVICES
→ Packaging
→ Identité visuelle
→ Design de gamme
→ Déclinaisons
→ DA
INDUSTRY
→ Food & Beverage
LOCATION
→ Saudi Arabia
Sora Tea & Coffee.
Bagoo Lab designed the packaging for Sora Tea & Coffee, a premium tea and coffee brand based in Saudi Arabia. The project focused on creating a packaging system that structures a broad product range (black, green, and white teas, infusions, origin coffees, blends, Saudi coffees, gift sets), enhances shelf presence, and reinforces brand recognition.
SERVICES
→ Packaging design
→ Visual identity
→ Packaging variations
→ Direction artistique produit
TIMELINE
2024
LOCATION
Saudi Arabia
INDUSTRY
Food & Beverage
Packaging system designed to organize a complete food and beverage range
For Sora Tea & Coffee, we developed a packaging system that organizes a broad product offering while maintaining brand coherence. The visual hierarchy across categories (black tea, green tea, origin coffee, blends), formats, and references was designed to improve shelf readability and make product identification intuitive for consumers.
Art direction and visual identity
Every packaging design reflects the brand's premium positioning. Colors, composition, visual structure, and range consistency were carefully crafted to establish a stronger, clearer, and more professional image across the entire collection. Each product has a distinct visual identity while remaining clearly connected to the Sora brand universe.
Packaging variations for retail and e-commerce distribution
The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.
A clearer, more consistent, and more recognizable product range
Beyond aesthetics, the packaging work helped strengthen brand consistency and clarify the offer. The overall result contributes to a more structured product experience, a stronger perception of quality, and a more distinctive visual presence in a competitive premium market.
Packaging system designed to organize a complete food and beverage range
For Sora Tea & Coffee, we developed a packaging system that organizes a broad product offering while maintaining brand coherence. The visual hierarchy across categories (black tea, green tea, origin coffee, blends), formats, and references was designed to improve shelf readability and make product identification intuitive for consumers.
Art direction and visual identity
Every packaging design reflects the brand's premium positioning. Colors, composition, visual structure, and range consistency were carefully crafted to establish a stronger, clearer, and more professional image across the entire collection. Each product has a distinct visual identity while remaining clearly connected to the Sora brand universe.
Packaging variations for retail and e-commerce distribution
The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.
Art direction and visual identity
The project included packaging adaptations for different commercial contexts: in-store display, online presentation, and gift sets. This approach gives Sora Tea & Coffee a consistent packaging identity across all distribution channels, from physical retail to e-commerce product pages.
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